Sthembiso Sithole
Social media is now part of our daily activities and some
users use it for personal branding. Personal branding is all about marketing
yourself and what you do in terms of your career and skills. Amazon CEO Jeff
Bezos breaks it down well when he says “A brand is what people say about you
when you are not in the room”.
It’s no secret that most students in higher education
institutions spend a lot of their time on social media platforms such as
Facebook, Twitter, LinkedIn and Google Plus. Students spend time online doing
research for assignments and to communicate while others use social media
because it’s accessible.
These platforms are used in different ways for different
reasons, but I believe it is high time that students both in universities and
colleges use them for personal branding. Times have changed and employers want
to be associated with people who have good profiles on social media.
