Social media is now part of our daily activities and some users use it for personal branding. Personal branding is all about marketing yourself and what you do in terms of your career and skills. Amazon CEO Jeff Bezos breaks it down well when he says “A brand is what people say about you when you are not in the room”.
It’s no secret that most students in higher education institutions spend a lot of their time on social media platforms such as Facebook, Twitter, LinkedIn and Google Plus. Students spend time online doing research for assignments and to communicate while others use social media because it’s accessible.
These platforms are used in different ways for different reasons, but I believe it is high time that students both in universities and colleges use them for personal branding. Times have changed and employers want to be associated with people who have good profiles on social media.