Boikhutso
Ntsoko
Has
Journalism become about a writer's name/by-line or piece to cameras? And no
longer about serving the original purpose of disseminating information.
I
engaged in an article a few weeks ago about the decline, or "death"
thereof rather, in traditional (newspapers, radio and television) journalism
and the super incline, or hostile takeover, of the new super power, digital
(online) journalism.
What
interested me more in this article was how they mentioned that the death of
traditional journalism was not imminent, but intended. The quote says,
"Print journalism was not meant to subside. We as journalists killed the
tradition by taking articles, putting them online for people to read, for
free."
My
question from this was why? And from this, I could really just derive one
answer. This heavy transition is caused by more and more journalist worrying
about their names, by-lines and reputations and forgetting the original purpose
of journalism.
As
a journalism scholar myself, I am in a very vulnerable position to witness what
the future generation of information bearers are going to be like. Throughout
my years of study, I've realized more and more future journalists who are lazy
to go and search for information, not just for stories but assignments as well,
research.
I've
witnessed more and more future journalists who, deliberately fail to meet
deadlines, who DON'T want to read, debate, engage, share thoughts and ideas,
future journalists who are afraid of their own drive and abilities.
And
I've witnessed the hunger in these future journalist's eyes to have their name under the headline of an article. So much that they're willing to harm the
next person for that byline or Piece to Camera.
Now
what scares me is that these journalists that I speak of have entered the
market and are writing and presenting for professional media houses.
I
was taught that one excels in what they practice. So if these people carry this
hunger into established media houses, will the hunger die, just because they're
in a professional environment?
Understand
me, I am fully aware that at the end of the day media houses are businesses and
businesses succeed based on trends and developments. But that's just it, media
houses are businesses NOT journalism.
We
cannot, honestly, have such a futile profession be dictated by egos and prides.
A
former lecturer of mine, Gideon Tebid would always say, "I cannot
over-emphasise the need for you to acquire new knowledge quickly." It
makes sense now. In a generation that doesn't understand the history, and fails
to acknowledge the present, how can they ever predict the future of the
critical slaughter that online journalism will bring?
Mr
Tebid would always mention, I remember in a lesson about propaganda, that once
journalism goes viral, the power and responsibility of disseminating
information no longer lies with the journalist and his media house, but with
EVERYONE who can access the internet.
With
the development of even more smart phones, and the need for less effort to
access information. In an era where the general public, who have no fundamental
knowledge of the ethics of journalism, are able to tweet about an accident they
see, or record a video of it and post it online, do we see journalism
succeeding in that market?
Even
better, do we want to put journalism through that kind of mediocre? Where
everyone is their own journalist? Where every Tom, Dick and Harry can report
what they deem as news?
I
repeat, I am all for development, but the smarter man is aware that development
comes with proper and prior planning. You cannot just jump into such a market,
with numbers and reputation being your only motivation. You need projections
and planning.
Which
brings me back to the purpose of my article, the issue that journalism, or
traditional journalism for that matter will die because more and more
journalist are worried about their names, pride and egos to see what that is
doing to the future of journalism.
Everyone
is so concerned with themselves that NO ONE wants to contribute to the greater
good!
Great piece, journalism would be richer in proffesion with your kind of noble minded analysis.You will realise once you work in the main big media houses that you have to adopt a competitive edge, and your name will be associated with your work and that's when your vain self will develop. Its not a bad thing, we all competing for a better life above from what the state can provide. Journalism may be a kind of information dissemation and what its not is a social development career. Its a numbers career, number of audiences watching, numbers of people reading the blogs, online publications and that odd newspaper bought. You have to care about your name, and as a budding journo try to get it out there as much as you possibly can. The truth is journalism is not a profession the economy is build around, so as somebody who is known in the proffesion your chances of getting work opportunities are greater than an unknown person with similar or even greater abilities to deliver the work.
ReplyDeleteFrom a former vain journalist who is reaping the rewards of investing in "name in lights".